Fathers Day
Custom Design & Development for PaperSource
These products were developed for multi-channel retail as custom designs for Anthropologie. The client provided mood and limited style guides to align the full summer collection. My team provided format recommendations for development based on sales data and market trends, as well as supplementary and expanded surface design as needed for the product.
For all custom design and development projects below, I worked with our in-house design team to align and manage the execution of the project brief, manage adherence to program mood, and provide product and surface design direction related to materials, manufacturing capabilities, quality, and cost. I managed sourcing strategy, sampling, revisions, and partnered with QA team on testing compliance and final approval for production.