Areas of Expertise

With over 18 years of experience bridging creative vision and operational reality, I specialize in the 'math and magic' of product development.

My background combines a decade of driving end-to-end owned-brand strategies with 8+ years of precision packaging and private-label branding. I don’t just build products; I build, empower & support high-performing teams. I believe in leadership through mentorship—elevating technical fluency across teams while continuously evolving my own craft with every new experience.

Is that next experience with your team?

    • End-to-end product lifecycle management

    • Global sourcing & Landed Cost Modeling

    • HTS Classification & Tariff Risk Mitigation

    • Margin protection & cost engineering through Design for Manufacturing (DFM)

    • Technical Specifications (Tech Packs, CAD 2D, 3D)

    • Global Manufacturing Regulations (ADD, etc.)

    • Key stakeholder communication

    • Systems & change management, process improvement

    • Systems and training development

    • Mentorship and strategic/creative talent development

    • Strategic and Creative Leadership

    • Competitive Market Analysis & Trend Research

    • Generative AI for speed to concept buy-in

    • Cross-functional Team Leadership

    • Creative Direction & Critique

    • Packaging & Information Systems

    • Manufacturing processes & materials training that is tailored to empower design teams

    • Concept development driven by data analysis that is designed for repeatable successes.

    • Adobe Creative Suite (Illustrator, Photoshop, InDesign)

    • Microsoft Office (Outlook, Excel, PowerPoint, Word, etc.)

    • Microsoft Teams (incl. whiteboard & other task supports)

    • SharePoint

    • Target Platforms: Miro, Spark, POL, Concept Board

    • Centric PLM

    • Smartsheet

    • Project / Task Management Tools (Monday, Asana)

    • 3D CAD Proofing

    • Working knowledge of building in CAD tools like AutoCAD, SolidWorks, Rhino, etc.)

    • Wood

    • Metal

    • Plastic (Injection & Blow Molding)

    • Glass

    • Ceramic

    • Paper

    • Cut & Sew Textiles

Want to learn more?